MKTG New York / Team Epic
Senior Manager, Digital Strategy
July 2015 – present
Develop, present and execute digital strategies to address client briefs within the NBA, NHL, PGA, NCAA, NFL, tennis and other various sport and entertainment properties such as AT&T/NCAA, FedEx/NFL, ARRIS/NASCAR, IBM/The Masters, Discover/NHL and other blue chip brands and premiere properties.
Develop and grow deeper relationships between consumer, brand and property through strategic sponsorship positioning and brand voice, content, marketing and activation. Analyze data and consumer trends to develop insight-driven campaigns and strategy.
Manage development of junior talent across digital and social media within community management, content creation & optimization, influencer marketing, listening & insights.
Manage direct reports and account teams ranging from 3-7 members and a digital team of 10+.
Lead web/mobile development project management across varying micro site development and programs needing API builds and implementation. Understanding of AWS DevOps, InVision and other UX/development platforms as necessary for pitching and overseeing national, mass market digitally-focused program launches.
Develop and consult on digital ad campaigns across social media and Google AdWords.
Develop effective presentations including proposals, briefs, and tactical program overviews.
Lead internal digital development and learning opportunities, creating and teaching programs such as the Psychology of Memes and Industry Disruption.
Tampa Bay Lightning
Social Media & Digital Marketing Manager
September 2013 – July 2015
Social and digital marketing lead for the Tampa Bay Lightning (NHL), Tampa Bay Storm (AFL), Amalie Arena, TampaBaySports.com.
Increased digital/social/online hockey ticket sales measurements by over seven figures year-over-year by implementing new marketing strategy and tracking.
Drove innovation across social platforms encompassing content, brand voice, digital video and team coverage.
Collaborated with all facets of the TBSE business including inside sales, marketing, sponsorship, PR, community relations and operations to create cohesive online presence and strategy.
Content and strategy covered by Forbes, AdWeek, Sports Business Journal and The Tonight Show with Jimmy Fallon.
O’Connell & Goldberg Public Relations
October 2012 – September 2013
Develop public relations strategy and guidance for brands/personalities in the business, hospitality, non-profit, dining, retail and entertainment industries. Develop and maintain relationships within local and national media outlets to secure client placements in relevant publications to reach target consumers / trades.
Sirius/XM – NHL Network Radio, August 2011 – August 2013
Producer, Publicist, Social Media
August 2011 – September 2013
Producer of Hockey Unfiltered on Sirius/XM’s NHL Network Radio and FoxSports.com. Manage booking guests on the show, craft segment structure, judge newsworthy headlines to discuss, oversee syndication and marketing efforts, live tweet shows, coordinate live broadcasts at All-Star Games, drafts and playoffs.
Under my direction, Hockey Unfiltered has featured guests from ESPN, TSN, The Sporting News, NBC Sports, NHL Network and various NHL broadcast personalities.
Media Relations & Game Day Coordinator
Florida Jr. Blades
August 2010 – March 2012
Built image of team in its first two seasons. Shaped social media presence (Twitter, Facebook,YouTube), produced online content and press releases, updated and maintained current information on website, produced digital media, designed web and print graphics, pitched stories to press, wrote game notes.
WGCU Public Media
May 2010 – March 2012
On-air talent and producer for a weekly television show airing on NBC-2, ABC-7 and WGCU. Responsible for creating and pitching story ideas, scheduling interviews, directing and selecting b-roll, writing scripts, and recording voice overs.
Awards and Recognition:
– 2012: Profiled in a nationally-syndicated episode of PBS show “BizKid$” for the 2012 season.
– 2011: Winner of the 2011 Naples Daily News Journalism Scholarship
– 2011: Profiled in April 2011 edition of Expressions Magazine for work on the FGCU Sports Report
– 2008: 2nd place in FGCU Honors Program Social/Political Documentary Competition – $250 scholarship
Florida Gulf Coast University Journalism Program
August 2011 – December 2011
Teaching assistant for fall 2011’s inaugural Audio & Video Journalism course.Go-to tech support for the class, and helped guide students in shooting, writing and using Final Cut Pro editing software.
Served as a runner/production assistant during ESPN’s live broadcast at the City of Palms Classic in Fort Myers, Florida.
Served as a student producer and American liason for the England-based broadcast company. Worked the microphone and coordinated with producers during a live broadcast of the BBC World Have Your Say broadcast in Immokalee, Florida. The show was broadcast internationally to over 11 million listeners and covered forced labor in the orange fields of Immokalee.