Sports Report Features

AdWeek Interview: How Obscure Holidays Help One Hockey Team Keep Fans Engaged During the Off-Season


When I was a kid, my daycare was running around the radio station my dad owned and our family dinners were hot dogs on the third baseline at Clinton LumberKings games. My first on-air experience was at the local fair in Comanche, Iowa when I was four, sitting by my dad’s side as he broadcasted the day’s events.

Apple doesn’t fall far, huh?

In fact, I filmed, reported and edited news shows since I got my first editing equipment when I was 13. Here’s a shortened, edited-down clip of my first “on-air” action when I was in middle school interviewing my neighbor, Sammy:

My life has revolved around sports and media for as long as I can remember, and I’ve been lucky enough to continue that passion.

I’ve since moved from the Midwest League ball games down to Florida Gulf Coast University, where I covered the last two seasons of the Division I program for the locally-broadcasted television show The FGCU Sports Report where I highlighted the accomplishments of the teams in tandem with the athletics department.

I graduated from Florida Gulf Coast University (Dunk City!) in with a B.A. in Communication and Journalism.

Media has evolved since my days sneakily playing with switch boards at the radio station when my dad wasn’t looking, and I’ve learned to adapt to the broadening world of the industry. Social media, multimedia, digital media, new media – whatever you call it, I know the ins and outs.

Take a look around my portfolio and see what I’ve accomplished in my career.

While you’re at it – follow me on Twitter!

Picture 89

August 18, 2012. Montreal, Que. – Jason White fought hard through a rough ride on the road course at the NAPA Autopro 100 on Saturday at the Circuit Gilles Villeneuve behind the wheel of his #21 Bowers & Wilkins at Futureshop Dodge.

White and his team kicked off the weekend with a smooth practice. #21 ran good laps before qualifying, overcoming a few minor issues that popped up along the way. They worked hard to prepare for qualifying, ended up earning the 16th starting position for the race.

As the main event kicked off, White felt he had a strong vehicle – but other cars around him posed a problem.

“Anybody that’s been in the series for a while is patient,” he said later. “But some of the drivers that only run a few races were impatient and it was ridiculous.”

Once the field settled in after a period of unnecessary bumping, White battled hard. He found himself matched up with #90, generating fun racing by going side-by-side for a handful of corners.

#21 fought for every inch of the 100-kilometer race, eventually coming in 13th, up three spots from his starting position.

“I’m really proud of the whole Bowers & Wilkins team and the DJK racing team, they did a great job this weekend,” White said after the race. “I like road racing but I’m looking forward to getting back to the ovals.”

After today’s race, Jason White is ranked #8 overall in the NASCAR Canadian Tire standings with 281 points.

Jason White and the #21 Dodge team will compete in the entire 2012 NCATS schedule that will take the team from coast to coast in Canada for the 12 events.  Next on the schedule; teams head to Barrie Speedway near Barrie, ON September 8th.  For the latest news about Jason White and the #21 Dodge team check out the team website at and be sure to follow Jason on twitter for the latest updates @racinjasonwhite  You can get more information about the NCATS series at

Attached Photo:  Jason White qualifying the #21 Bowers & WilkIns at Futureshop Dodge in Montreal


August 18, 2012. Montreal, Que. – Jarrad Whissell toughed out the NAPA Autopro 100 at Circuit Gilles Villeneuve on Saturday after minor contact set him back a few laps early on in the race.

Whissell and his team had a few issues with the #44 SMS Equipment/Komatsu Chevrolet early in practice. They worked quickly to overcome problems with handling, back shock and an oil leak before the qualifying laps. Despite repairs hindering practice laps, Whissell was still the fastest in his qualifying group, earning him the 19th starting position.

Once the race kicked off Whissell felt the car was strong and was settling in to working his way through the field.  He had a good battle with the 42, swapping positions a couple of times.  Then he made a move to pass the 21 into corner 7, the two cars bumped and Whissell ended up with a bent tierod that required a trip to pit lane to repair.  “We didn’t hit very hard, but ended up bending the tie rod and the car was tough to handle. I just couldn’t drive it like that,” Whissell explained. “It is too bad, I thought the car was handling well and if we picked our way through the field we had a top 10 car.”

The pit stop cost #44 and his team three laps.

After shaking off the trouble in lap 4, Whissell soldiered on and showed good pace. Towards the end of the race a couple of cautions were called, giving #44 a free pass which he hoped would get him back on track with the lead lap. Those efforts should garner Whissell the Vtech Free pass contingency award for the event.

Despite showing good speed after recovering, Whissell fell short of regaining the lost ground and concluded the NAPA Autopro 100 in 27th place.

“The car wasn’t great at the end but it was driveable,” Whissell said after the race. “I thought we’d be able to compete for a decent finish if we were able to get that lap back.”

Whissell is hoping to compete again this year in final event at Kawartha Speedway in Fraserville, Ontario.

Follow the progress of the team and help support the Children’s Miracle Network through the team website  You can also support the Children’s Miracle Network by Following Whissell on Twitter or liking Whissell Motorsports on Facebook.  The team will donate $1 for each twitter follower and Facebook like they receive between now and December 2012.  The donation will max out at half of the price money Whissell receives this Season in the NASCAR Canadian Tire Series. Follow Jarrad on twitter, @JarradWhissell and like them on Facebook, Whissell Motorsports. Fans can watch all of the NASCAR Canadian Tire Series races again this year on TSN.